Thank you @Pedro_Magalhaes for your initial question! I posted on LinkedIn for feedback as well as we start to build up this industry community and wanted to share all the great feedback here in one place:
Original Post:
My LinkedIn Post asking for feedback:
Hi, marketing analytics R users
Thanks in advance for your help! Someone asked on the marketing & digital analytics industry channel on the community site if there is a package equivalent to Advertools that they could use - for example for SEO audit using a tidy approach?
Comments / Feedback:
@MarkeD : I donât know advertools but I have searchConsoleR that gets data from Google, Vincent Terrasi also has some work in this area
@MarkeD : Leszek SiemiĆski alao has some work here
@rachael : Wonderful. Thank you so much, Mark Edmondson. Leszek S. Would you recommend I share googleSuggestQueriesR? Thank you as well!
LeszekSiemiĆski: Yes, I'd be very happy!
Leszek SiemiĆski: I've also created {RAhrefs} for for Ahrefs API integration (SEO, backlinks), {screamingFrogR} for Screaming Frog SEO Crawler automation via CLI and {pagespeedParseR} for Google PageSpeed API integration. However, the two latter would need some refresh. Feel free to check my GitHub: https://github.com/Leszek-Sieminski
@Rachael: Wow, awesome. Thank you Leszek SiemiĆski!
AbdulMajedRaj: Awesome
Elias Dabbas: advertools was originally written in R
The ancient repo still exists if anyone wants to pick it up/translate. Happy to help otherwise if I can. As mentioned by others, Mark Edmondson's packages are great. https://github.com/eliasdabbas/radvertools
Leszek SiemiĆski: Elias Dabbas wow, didn't know about that! No one picked it up?
Elias Dabbas: Leszek SiemiĆski Nope. It's all yours!
Leszek SiemiĆski: Elias Dabbas don't tempt me!
Elias Dabbas: Leszek SiemiĆski âThe only way to get rid of a temptation is to yield to it.â -- Oscar Wilde. Or, as Nike says, "Just do it!"
@Rachael: Thank you Elias Dabbas!!
Elias Dabbas: Rachael Dempsey Thanks to you! I'm checking how reticulate works, and it looks great. It works perfectly in most cases, so I'm exploring how this might be supported.
Leszek SiemiĆski: Mark Edmondson (@MarkeD) created a lot of important packages: searchConsoleR, googleAnalyticsR, youtubeAnalyticsR and gtmR. Ben Woodard and Tim Wilson recently created adobeanalyticsr.
Leszek SiemiĆski: RĂ©mi Bacha created majesticR and many many more
Leszek SiemiĆski: There's also a website that tries to aggregate similar R tools, mostly around SEO: https://i.codeseo.dev/r-stats/r-stats-code-examples/
Leszek SiemiĆski: Last but not least: there's also Google Ads API integration {RAdwords} and for Facebook Ads {rfacebookstat}
Ben Woodard: +1 for {RAdwords}
@Rachael: Wahoo! This is amazing. Thank you! I'm going to copy and paste these over to the marketing & analytics community page where Pedro reached out but would love to open up more conversation there too! https://community.rstudio.com/c/industry/marketing-digital-analytics/53
@Pidroz: Hello ! You can find SEO R scripts here https://www.doparank.fr/script-r/ Enjoy
@Rachael: Thank you Pierre Bruat!