This is a companion discussion topic for the original entry at https://www.rstudio.com/blog/r-in-marketing-meetup
View the R in Marketing meetup recording here. This is a guest post by Matthias Mueller, Director of Marketing Analytics at CM Group. Matthias oversees a team of data scientists, engineers, and analysts tasked with optimizing the marketing mix, building customer lifetime value models, and enhancing the prospect’s buying journey. As a global Marketing Technology company, CM Group and its family of brands generate countless data points that from an analytics perspective are a true treasure trove.