I need to satisfy two business questions in R regarding the completejourney dataset package that contains transactions, demographics and products datasets respectively. these two business questions can be as follows:-
Do certain products tend to be purchased with other products on a regular basis? For example, when customers purchase frozen pizzas do they often purchase beer at the same time? Identifying these relationships can help marketing develop paired product marketing plans.
Do we notice a trend (positive or negative) where purchasing behavior is changing over time. Maybe sales volume is increasing for a particular product or customer segment and we could invest in marketing to hopefully compound this trend?
I need to represent the results in a graphical format and it should mean something and should provide detailed analysis regarding the business questions mentioned above for example.