Here's a recap of some of the activity related to Marketing & Digital Analytics at rstudio::global(2021). Looking forward to continuing this conversation with you all in the Marketing & Digital Analytics Industry group here on community.rstudio.com
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Niraj Juneja to Marketing/Digital Analytics - January 21st, 9:27 AM
Is there a listing of R packages for Marketing. i.e expecting packages that have standardized approaches for Marketing Mix modelling , Customer Journey Analytics , A/B Testing , Campaign optimization
Rachael Dempsey to Marketing/Digital Analytics - January 21st, 7:48 AM
Hi all! I'm Rachael Dempsey and I work with many of our professional customers here at RStudio - and love hearing how different teams are using both R and Python. I'm curious, what's everyone's favorite package for the work that you do in the marketing / digital analytics space?
Samantha Toet - Morning Rachael! I love to use shiny and flexdashboard for visualizing buyer's journey data, and I'm also partial to mcmc for survival analysis.
Alissa - Hi, Rachel! I use a lot of Mark Edmondson's packages. Mainly googleAnalyticsR.
Bill - Samantha Toet would love seeing any samples/screenshots of your dashboards to illustrate the buyer's journey (if you are able to share)!
Nice to see R community talking abouT marketing analytics! @rachael thanks for the sharing. From my experience I think we miss (or at least I never found) a package equivalent to Advertools that we could use for example for SEO audit using a tidy approach.
Of course we can always use reaticulate and use the same python library, but call me old fashioned, but is not the same as a proper R package.
A Wrapper around advertools would do the trick? probably! I would love to know which tools is the R community currently using for SEO audit and optimization
Thanks for joining Pedro! I'll ask around to the team to see if they have any recommendations. I'll post on LinkedIn to get more people to join in the conversation here too
Leszek shared that he's created googleSuggestQueriesR, {RAhrefs} for for Ahrefs API integration (SEO, backlinks), {screamingFrogR} for Screaming Frog SEO Crawler automation via CLI and {pagespeedParseR} for Google PageSpeed API integration. He mentioned the two latter would need some refresh and said feel free to check his GitHub: https://github.com/Leszek-Sieminski
Joey Higgins shared that he's not currently using this for SEO, but knows there are some applications of this package in that space! https://www.bupar.net
Seconding the Mark E packages, those are amazing.
Another SEO package that’s out there is the ‘semrushR’ package, which allows you to pull data from their API.
Wow, thanks for sharing your book here. I am interested in learning more about SEO promotion. The thing is, I'm looking for an SEO company to promote my website. Still, I don't understand anything about promotion, and I don't know how to negotiate with specialists. So I will read your book to understand what services I need.
In addition, my friend advised me of the company https://crowdo.net/, with which he has been working for a long time. His review inspired me, and I would like to get the same quality results.
Hey folks. Newbie's question to revive the thread: what marketing and SEO tools do you use? Task managers, financial software, etc. Any advice would do. TIA
Hey. There are loads of marketing and SEO tools out there to help you out. Personally, I use Asana, it's super handy for staying organized. When it comes to finances, QuickBooks is a popular choice. And for SEO, tools like SEMrush and Moz can give you some great insights. But hey, if you're on a tight budget, you might want to check out the Cheapest SMM Panel for Followers, Likes & More. Hope this helps a bit.
