Here's a recap of some of the activity related to Marketing & Digital Analytics at rstudio::global(2021). Looking forward to continuing this conversation with you all in the Marketing & Digital Analytics Industry group here on community.rstudio.com
If you'd like to start a new discussion under Marketing & Digital Analytics, go to #industry:marketing-digital-analytics, and click "New Topic".
To follow new posts, be sure to at least click "Watching First Post" on #industry:marketing-digital-analytics and click "New Topic".
Niraj Juneja to Marketing/Digital Analytics - January 21st, 9:27 AM
Is there a listing of R packages for Marketing. i.e expecting packages that have standardized approaches for Marketing Mix modelling , Customer Journey Analytics , A/B Testing , Campaign optimization
Rachael Dempsey - I came across this list! https://github.com/mhnierhoff/R-marketing-analysis-packages
Curious what other lists people have seen as well?
Rachael Dempsey to Marketing/Digital Analytics - January 21st, 7:48 AM
Hi all! I'm Rachael Dempsey and I work with many of our professional customers here at RStudio - and love hearing how different teams are using both R and Python. I'm curious, what's everyone's favorite package for the work that you do in the marketing / digital analytics space?
Samantha Toet - Morning Rachael! I love to use shiny and flexdashboard for visualizing buyer's journey data, and I'm also partial to mcmc for survival analysis.
Alissa - Hi, Rachel! I use a lot of Mark Edmondson's packages. Mainly googleAnalyticsR.
Bill - Samantha Toet would love seeing any samples/screenshots of your dashboards to illustrate the buyer's journey (if you are able to share)!