Rstudio to analyse CPG promotions

[Anpema13]

Hi,

New to R studio and was wondering if there is a script or any suggestions to analyse the effectiveness of promotions in the CPG (Consumer Packaged Goods) industry? I usually run multiple regressions in excel but it has been difficult to get good models (rsq very low).

Any advise or link to similar examples would be appreciated.
Thanks,
A

[andresrcs]

We don't really have enough info to help you out. Could you ask this with a minimal REPRoducible EXample (reprex)? A reprex makes it much easier for others to understand your issue and figure out how to help.

If you've never heard of a reprex before, you might want to start by reading this FAQ:

FAQ: How to do a minimal reproducible example ( reprex ) for beginners

A minimal reproducible example consists of the following items: A minimal dataset, necessary to reproduce the issue The minimal runnable code necessary to reproduce the issue, which can be run on the given dataset, and including the necessary information on the used packages. Let's quickly go over each one of these with examples: Minimal Dataset (Sample Data) You need to provide a data frame that is small enough to be (reasonably) pasted on a post, but big enough to reproduce your issue. Let's say, as an example, that you are working with the iris data frame head(iris) #> Sepal.Length Sepal.Width Petal.Length Petal.Width Species #> 1 5.1 3.5 1.4 0.…