Hello Data Science experts,
Could you please share your insights ?
How can we analyse the impact of holidays on sales ?
For e.g. , May 1st is holiday every year.
Does this mean, customer behavior will be pre/postponed to order sales ?
or
Does it mean, it will decrease the sales due to holiday ?
We did research online and found similar and most relevant is attached.
holiday effect on hotel.pdf (208.0 KB)
We have past 10 years of data on daily basis which include holiday as well.
We do not have the data without holiday.
In order to make correlation between with/without holiday.
We could just make correlation between holiday dates with sales on daily basis as a starting point and thereafter is where we seek your advice.
Thanks in advance